Cognition Code

Free cheat sheet, Cognition Code Series Vol. 01

People judge you in a tenth of a second. Learn what they're reading.

The Social Cheat Sheet: 10 psychology tactics for first impressions, rapport and persuasion, each backed by a study. 14 pages, made for your phone.

What's inside

The initiation

  1. The 0.1-second verdict
  2. Warmth before competence
  3. The pivot

The rapport hacks

  1. Subtle mirroring
  2. The familiarity effect
  3. The space buffer

The persuasion scripts

  1. The Benjamin Franklin effect
  2. The "because" principle
  3. Door-in-the-face

Bonus hack

  1. The name anchor

Every tactic comes with one thing to try this week and the study behind it.

Send me the Code
Cover of The Social Cheat Sheet, Cognition Code Series Vol. 01